What is Puuni?

Puuni Oy is a leading Finnish Innovation and Carbon Offsetting Company founded in 2019. We offer companies a commercial solution to offset or neutralize and/or reduce carbon dioxide emissions from their operations. We focus on making concrete and easy-to-understand carbon offsets whose significance is understood by all. We help companies determine their Carbon Footprint and offset emissions into our domestic carbon sinks in Finland. 

Compensation solutions offered to companies include reforestation on former wastelands owned by Finnish municipalities, which are not naturally afforested due to strong hay growth. Afforestation has been recognized as the most effective way to combat climate change, and creates great opportunities for companies to communicate easy-to-understand compensation to their customers and stakeholders. Our reforestation creates a new diverse forest area and at the same time we support the employment of local residents. Thanks to the carbon sinks close to you, you can see the real change transparently and reliably with your own eyes. 

What is a carbon footprint and how is it measured?

Carbon footprint is the total amount of greenhouse gas emissions caused by a company, product, individual etc. It is measured in carbon dioxide equivalents (CO2e), hence gases like methane and nitrous oxide are converted to CO2 equivalents. This makes carbon footprints simpler and comparable. CO2 equivalents are presented in mass (kg).

What is compensation and neutralizing a carbon footprint?

Compensation is investing in actions that result in lower carbon emissions or in the creation of carbon sinks that reduce the amount of carbon dioxide in the atmosphere. These functions are purchased to offset the emissions of individuals and companies. If a company or an individual wants to reach carbon neutrality, they must compensate the entire amount of their carbon footprint.

What kind of compensation options are there?

There are three ways to compensate; emission removal, emission prevention and emission substitution. Most compensations are emission substitutions where actions that produce a lot of greenhouse gases are improved through compensation investment. Emission removal is achieved by creating carbon sinks. This is what Puuni does through forestry projects. Emission prevention is exactly what it sounds like, for example one can compensate by buying carbon credits from the EU emissions trading system, and not use them. In essence, that specific amount of carbon emissions is then prevented.

How does Puuni compensate?

We offer a way to remove CO2 from the atmosphere through domestic forestry projects. Puuni finds municipal land areas that don’t allow for natural forest growth. Then we create forests on those lands, ergo a carbon sink is formed. These forests would not exist without compensation, which makes the compensation valid. The forest wealth we create is gained by the municipalities who own the land.

How big is the carbon sink effect of Puuni forests?

On one hectare, we plant about 1600-2400 trees, which varies depending on the selection of trees. Natural resource agencies have calculated that these kinds of forests cause a carbon sink effect of about 500-600 CO2 tons per hectare in 100 years. To gain perspective, an average car emits about 42 tons of carbon dioxide during its lifetime.

How can one be sure that Puuni offers the compensation it promises?

Puuni offers a transparent compensation system where every customer receives precise coordinates on where their carbon sink is created.

How does Puuni calculate carbon footprints?

We define company footprints through the most widely used GHG-protocol. Our calculations are verified by a third party, hence the result is trustworthy and offers a foundation for successful emission reductions and sustainability strategy planning.

Is compensation mandatory for companies?

No. Compensation is different than carbon markets, which are regulated by law. EU emission trading system (EU ETS) is an example of a carbon market. Big facilities that are a part of the market are obliged to own the amount of carbon credits that they emit.

Compensation however, is voluntary and is not regulated by law.